Why Take This Training
This training will teach you the essentials of marketing your real estate or mortgage origination business. In these two days - you will
 Learn the basics of marketing and how to apply them directly to your real estate business.
Identify and target your best market niches.
Clarify your USP, unique sales proposition, and learn how to start using it on a daily basis to increase your sales and conversion rate.
Identify your optimum marketing mix.
Choose the marketing methods for you and your business. This training includes 'The A-Z of Marketing Techniques. That's 26 state of the art methods being used by world class marketers today.
Once we've identified the specific marketing methods that will work best for you, you'll actually build skill at those few core marketing methods in the seminar itself.
Create a simple marketing calendar and action plan to follow on a regular basis. This is your link from the seminar to the real world. You'll leave this training with a custom designed action plan you can implement on a weekly basis!
Length
Two, eight hour days.
Module 1 (2 hours)
Marketing 101 - How to think like a marketing expert
By the end of this 2-hour session you'll understand marketing like you've never understood it before. You will 'think like a marker'.
The overview of the basics of marketing includes
USP
targeting your market
the Law of 7
testing
making compelling offers and using them in your copy
joint venturing
lateral marketing techniques
writing copy and increasing conversion rate
front end and back end systems
your continuity program
online marketing, opt in's and e-zines
optimizing
the marketing mix your unique marketing tool kit
the marketing mind set
up selling, cross selling and point of sale techniques
using risk reversal
and several more!
The main objective in this session is to familiarize you with the basics of marketing and how to apply them to your business.
Most importantly - it's to impart to you 'The Marketing Mind Set', so you begin thinking (and acting) like a marketer on a regular basis.
The marketing mind set is by far the single most valuable thing you can learn to market your business more effectively.
Module 2 (2 hours)
Identifying your target market and USP
In this section we’ll identify some core target markets for you to focus on.
We’ll also develop your USP or 'unique sales proposition' that lets people know why they should do business with you instead of your competition.
Module 3 (2 hours)
Marketing Mix – Your Core Marketing Methods
In this section we’ll identify the various marketing methods and options that will work best for you. You will create lots of options for you to choose from and determine which one's work best for you.
Based on your market and your own strengths and weaknesses, you'll identify the best marketing mix for you and your business.
Modules 4 (2 hours)
Key Marketing Skills
This section will focus on one or two of the main marketing methods you’ve selected. We’ll work on implementing them in more detail.
An example might be setting up your ‘Formal Referral System’ to double the number of referrals you’re getting on a regular basis.
Another example might be to create a 'Frond End System" that generate an incoming stream of leads that can be converted to new business on a regular basis.
If lateral marketing or joint venturing are the methods you've selected, you'll learn how to apply them in detail.
Module 5 ( 2 hours)
Key Marketing Skill - Your New World Class Referral System
In this module, we’ll work on developing your referral system. In the real estate and mortgage industries, you simply must have a 'formal' referral system - because having one will multiply your business significantly.
This section of the training will show you the 'Customer Service and Referral by Design' method Alexander modeled from top sales producers at the Bluegreen Land and Golf Corporation.
The model was created using a real estate professional who made over $400,000 a year entirely by referral. It includes insights modeled from Mortgage Originator Magazines top 2% of producers; those who generate over 100 million dollars a year in gross loan volume.
The system you'll learn is a straight forward referral generating system that's automated so it's easy to do.
Module 6 (2 hours)
Create Your Marketing Plan
Set up your marketing calendar, weekly actions to take, one-time actions and some targeted marketing related goals.
This section will include some helpful insights to keep you on track so you regularly complete simple marketing action steps on an ongoing basis.
Dates
This training may be scheduled at your convenience for small groups, real estate teams and offices or for couples, and is ideal as a designer training tailored just for your team.
Location
On site at your location or at any of our training locations in Las Vegas or nation wide.
Advanced Versions of this training
If you're already familiar with, and using, the basics of marketing in your real estate business, this training can be customized for your group to help you take your marketing to the next level.
It constitutes a marketing quantum leap for all real estate professionals.
To Inquire
For more information or to inquire about specific dates, please contact us.
Tuition:
$2995
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